StepByStep: Every video your software needs
Motion studio for software

Every video your software needs, built from the product itself.

Marketing films, explainers, onboarding, product tutorials, launches. Pixel-perfect and studio-grade, rendered in crisp 1080p60. When your product changes, the videos update themselves, the last thing you'll ever re-record.

First video's free if you don't love it.

In production for BIMobject · OpenDictionary
bim.com · Open Dictionary, rebuilt in HTML RENDER · 1080p60
00:00 / 00:00
Always up to date

Screen recordings age the moment you ship. Yours won't.

Standards shift, flows get renamed, buttons move, and your tutorials quietly stop matching the product. Our sync process watches your product, catches what changes, and re-renders the affected videos automatically, so your whole library stays current. No re-shoots, no scramble.

StepByStep detects a product change and re-renders the video to match
Examples

Work from BIMobject.

BIMobject · OpenDictionary

A couple of examples, straight from the product.

From our work on OpenDictionary, BIMobject's open standard for structured construction-product data. Built from the product, professionally narrated.

FORMATLong-form + short
ASPECT16:9 · 9:16
MASTER1080p · 60fps
Short-form

Short-form, animated in your design system.

For social, we create original explainer animations in your product's design system, so every clip is scroll-stopping and unmistakably on-brand. 9:16, ready for LinkedIn, TikTok and Shorts. Muted by default; tap the speaker for sound.

Open Dictionary, the pitch
The ISO standard, explained
Who it's for
The pipeline

Three steps, from your repo to always up to date.

No cameras, no flaky screen capture, no waiting on your engineers. We work from the source of truth, your code, and take it from there.

01

Point us at your repo

We read your actual product straight from the codebase, the real components, states and flows it's built from. We never write to your repo, and nothing goes out without your approval.

// source of truth: the repo
02

We build your videos

Studio-grade tutorial, onboarding, launch and marketing videos, built from your product and rendered in crisp 1080p, 60fps.

// 1920×1080 · 60fps
03

Always up to date

Our sync process watches your product and refreshes every affected video automatically, so nothing you ship ever goes out of date.

// in sync, automatically
What we make

One rebuilt product. Every video you need.

Build the likeness once and it pays off across your whole funnel: long-form and short, landscape and vertical, in your brand.

Tutorials

Step-by-step walkthroughs that show exactly where to click, never a stale screen.

Onboarding flows

Get new users to first value fast, with the exact path through your real product.

Feature launches

Ship a feature and its launch video the same day, cut straight from the merged code.

Release notes

Turn every changelog entry into a 20-second clip your users will actually watch.

Sales demos

A polished, on-message product tour that never fumbles a click on the big call.

Short-form for social

The same shots, recut vertical for LinkedIn, TikTok and Shorts. 9:16, ready to post.

The guarantee

Your first video is free if you don't love it.

One agreed concept, full production, no shortcuts. Watch it. If it isn't something you'd be proud to put in front of your users, you don't pay. We'd rather earn the second video than argue about the first.

Work with us

Everything, in one engagement.

Studio-grade videos, built from your product and kept current.

We produce your videos, tutorials, onboarding, launches and marketing, straight from your product, then keep them current as it changes. You own the files; we make sure they never go stale.

Book a call

First video's free if you don't love it.

  • Tutorials, onboarding, launches and marketing
  • Landscape & vertical masters at 1080p, 60fps
  • Built from your product, delivered as files you own
  • We watch your product and catch every change
  • Updated versions sent to you for approval
  • A library that's never out of date